Sunday, February 7, 2010

“TIFF 2010” DEP proudly presents Thailand’s premier furniture showcase Under the concept of “Living A Green Life”

The Department of Export Promotion (DEP) in collaboration with the Furniture Industry Club, the Federation of Thai Industries, and the Thai Furniture Industries Association, is organizing the Thailand International Furniture Fair 2010 (TIFF 2010), under the concept of “Living A Green Life”. This event gives business operators a chance to both exhibit their latest furniture designs and seek business partnerships. TIFF 2010 will take place during March 10th-14th, at IMPACT, Thailand.


Mrs. Srirat Rastapana, DEP Director-General, stated that, “The global concerns about climate change have driven designers around the world to originate a new concept of furniture design in order to help raise public awareness on global warming. Such a concept has become a new trend in furniture design. To capitalize on this opportunity, the DEP has planned to arrange this year’s TIFF event under the concept of “Living A Green Life”, which is in compliance with the rising global trend.

“The event will be divided into two parts. During the first three days, March 10th-12th, the event is open exclusively for trade negotiations, while in the last two days, March 13th-14th, it is open for public retailing. Apart from being a spectacular, all-inclusive showcase of Thailand’s very best furniture production capacity and design, TIFF 2010 promises to be a great platform for leading Thai furniture manufacturers, entrepreneurs, designers and operators of related businesses including spare parts, machinery and interior decor materials, to meet with potential buyers and counterparts from overseas. It’s a great chance for virtually everybody in the furniture industry to seek alliance and reach common success.” added Mrs. Srirat.

Mrs. Srirat further noted that, “TIFF 2010 is anticipated to be the most comprehensive furniture exposition ever staged in Thailand. This expectation is to encompass the various aspects of the event including the number of participating exhibitors; revolutionary furniture designs; and, the trade and business opportunities it will present to international visitors and exhibitors themselves. In addition, TIFF 2010 will pave the way for professional Thai designers to demonstrate their capabilities to the world, through collections of unique furniture designs or furniture items made from innovative, eco-friendly materials. The event is expected to welcome more than 33,000 international visitors from Japan, USA, EU, India, Middle East, Africa, Canada, Australia, Malaysia and Singapore.

Sunday, January 24, 2010

“Thai Watsadu” is ready to run the first store in Bang Bua Thong

“Thai Watsadu” is ready to run the first store in Bang Bua Thong, to please contractors and receive many special offers on the grand opening.


“Thai Watsadu”, “One-Stop-Shopping Construction Material Suppliers for Thai”, is now ready to open for sales on 30 January 2010 on Kanchanapisek Road, Bang Bua Thong on a 30 rai – land plot or 24,000 square meters which cover the west of Bangkok connecting to Nonthaburi and part of Supanburi, Nakhonprathom and Prathumthani. The store offers more than 100,000 SKUs of construction material with guarantee price lower than other small retailers.

President for CRC Power Retail Co., Ltd. and Power Buy Co., Ltd. Suthisarn Chirathivat stated “We invested more than 800 million baht for the first Thai Watsadu store, targeting the construction subcontractor and tailor – made house owners markets including government sectors. Moreover, different from others, we add up our strength in excellent services, quality products and damage warranty.”

“Thai Watsadu” store layout is formatted to suit for customers: a one-story building with a high ceiling equipped with security & fire prevention system, the first store is built on energy saving basis, with indoor parking space for 300 cars. The strengthen of this format is “daily low price”, “variety of products”, “full inventory enough for customer’s demand”, “convenience and swift” and “instantly receive”.

Regarding merchandise management, more than 100,000 SKUs of leading brands are covering major categories of construction products, for example, frameworks like roof, column, beam, base work; architectural decoration like roofing materials, heat prevention, stairs, doors, windows; electricity system like wire, plugs, brakers, switchboard; plumping like water & waste pipe, water tap, valve, plumper; lighting like desk lamp, bed lamp, landscape lighting; kitchen like cabinet, smoke ventilation, stove, dish washers and interior materials like shades, bath, furniture, living room and general electronic appliances.

“PowerBuy”, Thailand’s leading electronic appliance retailer will operate all products at “Thai Watsadu”, bringing more than 3,000 SKUs to their first store in Bang Bua Thong, total 1,000 square meters. At Bang Bua Thong, “Thai Watsdu” highlights “Audio & Visual”, “Home & Small Appliances”, and “Office Automation”. The store layout is designed under theme “warehouse” which, product stocks will be placed on the top of the shelves. Some product categories like AV are grouped by brand in order to give convenience for the customers. Special services are formatted to serve customers, for example, paints mixture, tiles calculation, furniture assembly.
Marketing concept of “Thai Watsadu” is
Completeness: Product complement total 100,000 SKUs
Lower price : Daily low price. No need to wait for promotional seasons

Good: Quality products with guarantee and customers are able to return and change
At “Thai Watsadu” You can get everything

Suthisarn Chirathivat added “ To celebrate the grand opening of the first Thai Watsadu store, we organize special promotions to please the customers in Bang Bua Thong and nearby vicinity, for example, discounted item, 1 baht item, daily lower price and a chance to win prizes worth more than 300,000 baht like gold necklace, motor bike, electric appliance. On 30-31 January are scheduled to be “The Constructor Days” for the first 200 contractors who visit Thai Watsadu and apply “Thai Card”, receive a right to get a 500 baht coupon to discount when purchase 5,000 baht. Moreover, with cooperation with Krugthai Bank upon information provision under project “Loan for Strong Thailand”, aiming to create better understanding among contractors, housing owners and create more confident to acquire a construction bidding or purchasing bidding.

Also, the company has released a member card “Thai Card” which provides customers a lot of benefits, accumulative points, exclusive price, cash or gift redemption, including credit card payment and installment program.”

The grand opening is scheduled 30 January 2010, 10 am, which Nonthaburi Governor Vichien Phuthiwinyoo will preside over, together with top executives of Central Group and suppliers.