Toto has spent Bt5 million to introduce a super-luxury sanitary-ware collection called Toto Neorest a, which will drive fourth-quarter sales to the target of 30 per cent of full year sales.
Sarawut Samransub, managing director of Siam Sanitaryware Industry, the manufacturer and distributor of Toto sanitary-ware, said yesterday that the total market this year would exceed Bt3.9 billion, which is down on last year by 10 per cent.
The high-end segment covers 20 per cent of the total market. Its customers and divided into 48-per-cent business-to-business (B2B) and 52-per-cent business-to-customer (B2C).
The B2B group involves premimum and medium project owners. The B2C group includes and individuals who want to have new homes in a modern stylle using different technologies and designs.
Due to the shrinking of the economy early this year, Toto's sales have expanded by only 2 per cent over last year. However, improvement has been seen in the overall economy and the real-estate industry, which bodes well for the sanitary-ware market.
For next year, Toto plans to retain its top rank in the high-end segment via the differentiation of group sof products by innovation, technology, function, shape and design.
The group of high-end customers will also be enlarged, either in the public or private sector, through marketing activities, he added.
For next year, Toto plans to retain its top rank in the high-end segment via the differentiation of groups of products by innovation, technology, function shape and design.
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